Executive Certificate in Retargeting Strategies for B2B Marketing
-- viewing nowRetargeting Strategies for B2B Marketing: This Executive Certificate empowers marketing professionals to master advanced retargeting techniques. Learn to optimize account-based marketing (ABM) and lead nurturing campaigns through effective retargeting.
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Course details
• Identifying Ideal Customer Profiles (ICPs) for Effective Retargeting
• Advanced Retargeting Strategies: Account-Based Marketing (ABM) and Retargeting
• Measuring and Optimizing B2B Retargeting Campaigns (ROI and KPIs)
• Leveraging CRM and Marketing Automation for Retargeting
• Retargeting Best Practices and Case Studies in B2B
• Ethical Considerations and Data Privacy in B2B Retargeting
• Utilizing Different Retargeting Platforms and Technologies
Career path
B2B Retargeting Specialist Roles (UK) | Description |
---|---|
Digital Marketing Manager | Leads and executes B2B retargeting campaigns, leveraging data analytics for optimization. Manages budgets and teams. |
PPC Retargeting Specialist | Focuses on paid search retargeting, expertly managing Google Ads and other PPC platforms for lead generation. |
Marketing Automation Specialist | Automates retargeting workflows using platforms like HubSpot or Marketo, personalizing customer journeys. |
Data Analyst - Retargeting | Analyzes campaign performance data, identifies areas for improvement, and provides insights for future strategies. |
Senior Retargeting Strategist | Develops and implements comprehensive retargeting strategies across multiple channels, mentoring junior team members. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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