Executive Certificate in Retargeting Strategies for B2B Marketing

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Retargeting Strategies for B2B Marketing: This Executive Certificate empowers marketing professionals to master advanced retargeting techniques. Learn to optimize account-based marketing (ABM) and lead nurturing campaigns through effective retargeting.

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About this course

This program focuses on improving conversion rates and customer lifetime value (CLTV) using data-driven retargeting strategies. Understand the nuances of B2B retargeting, including LinkedIn, email, and display advertising. Designed for marketing managers, directors, and executives seeking to enhance their B2B marketing ROI, this certificate offers practical, immediately applicable skills. Retargeting is key to sustainable growth. Elevate your B2B marketing strategies today! Explore the curriculum and enroll now!

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Course details

• Understanding B2B Buyer Journeys and Retargeting Opportunities
• Identifying Ideal Customer Profiles (ICPs) for Effective Retargeting
• Advanced Retargeting Strategies: Account-Based Marketing (ABM) and Retargeting
• Measuring and Optimizing B2B Retargeting Campaigns (ROI and KPIs)
• Leveraging CRM and Marketing Automation for Retargeting
• Retargeting Best Practices and Case Studies in B2B
• Ethical Considerations and Data Privacy in B2B Retargeting
• Utilizing Different Retargeting Platforms and Technologies

Career path

B2B Retargeting Specialist Roles (UK) Description
Digital Marketing Manager Leads and executes B2B retargeting campaigns, leveraging data analytics for optimization. Manages budgets and teams.
PPC Retargeting Specialist Focuses on paid search retargeting, expertly managing Google Ads and other PPC platforms for lead generation.
Marketing Automation Specialist Automates retargeting workflows using platforms like HubSpot or Marketo, personalizing customer journeys.
Data Analyst - Retargeting Analyzes campaign performance data, identifies areas for improvement, and provides insights for future strategies.
Senior Retargeting Strategist Develops and implements comprehensive retargeting strategies across multiple channels, mentoring junior team members.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE CERTIFICATE IN RETARGETING STRATEGIES FOR B2B MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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