Executive Certificate in Social Media Competitor Analysis Techniques
-- viewing nowSocial Media Competitor Analysis techniques are crucial for business success. This Executive Certificate provides practical skills for analyzing competitor strategies.
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Course details
• Identifying Key Competitors and Defining the Competitive Landscape
• Social Media Analytics Tools and Data Collection for Competitor Analysis
• Analyzing Competitor Content Strategy: Content Pillars and Performance Metrics
• Measuring Competitor Engagement and Brand Sentiment Analysis
• Competitive Benchmarking and Performance Measurement across Social Media Platforms
• Identifying Competitor Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis)
• Developing an Actionable Social Media Strategy Based on Competitor Analysis
• Case Studies: Real-World Examples of Effective Social Media Competitor Analysis
• Advanced Techniques: Predictive Analytics and AI in Social Media Competitor Analysis
Career path
Job Role | Description | Salary Range (GBP) |
---|---|---|
Social Media Analyst | Analyze social media data to identify trends and opportunities for UK businesses. Develop and implement social media strategies. Requires strong competitor analysis skills. | £25,000 - £45,000 |
Digital Marketing Manager (with Social Media Focus) | Lead and manage social media marketing campaigns for UK clients. Develop and implement marketing strategies incorporating competitive analysis. | £35,000 - £65,000 |
Social Media Strategist | Develop and implement comprehensive social media strategies, including competitive benchmarking and analysis. Requires excellent understanding of the UK social media landscape. | £40,000 - £70,000 |
Market Research Analyst (Digital & Social Media) | Conduct market research utilizing social media data and competitive intelligence techniques. Analyze trends and provide data-driven insights for business decisions. | £30,000 - £55,000 |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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