Career Advancement Programme in Online Advertising Convergence
-- viewing nowOnline Advertising Convergence: This Career Advancement Programme is designed for marketing professionals seeking to master the rapidly evolving digital landscape. The programme covers search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and programmatic advertising.
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Course details
• Data Analytics for Online Advertising: Measurement & Attribution
• Campaign Management & Optimization: Best Practices & Case Studies
• Digital Marketing Strategy & Planning: Keyword Research & SEO
• Creative Development for Online Ads: Design & Copywriting
• Advanced Programmatic Advertising: Targeting & Automation
• Social Media Marketing & Influencer Engagement
• Legal & Ethical Considerations in Online Advertising
• Online Advertising Convergence: Emerging Trends & Technologies
Career path
Career Role | Description |
---|---|
Online Advertising Strategist (PPC, SEO, SEM) | Develop and execute digital advertising strategies across various platforms, focusing on key performance indicators (KPIs) to maximise ROI. |
Digital Marketing Manager (Social Media Marketing, Email Marketing) | Lead and manage digital marketing campaigns, overseeing budgets, and reporting on performance. Expertise in social media advertising is crucial. |
PPC Specialist (Google Ads, Bing Ads) | Manage pay-per-click campaigns, optimising for conversions and managing budgets effectively. Deep understanding of Google Ads is essential. |
SEO Specialist (Search Engine Optimisation) | Improve website ranking in search engine results pages (SERPs) through on-page and off-page optimisation techniques. |
Data Analyst (Digital Marketing Analytics) | Analyse digital marketing data to identify trends and insights, providing recommendations for improvement and optimisation. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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