Advanced Certificate in Paid Search Advertising Strategies
-- viewing nowPaid Search Advertising Strategies: Master the art of paid search marketing with our advanced certificate program. This program is for experienced digital marketers seeking to enhance their PPC skills and Google Ads expertise.
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About this course
Learn advanced bidding strategies, conversion optimization techniques, and sophisticated campaign management for maximum ROI.
Develop a deep understanding of keyword research, ad copywriting, and search engine marketing best practices. Paid Search Advertising Strategies are crucial for business success.
Elevate your career and unlock your full potential. Explore the curriculum and enroll today!
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Course details
• Advanced Keyword Research & Targeting: Mastering match types, long-tail keywords, and negative keywords for improved ROI.
• Paid Search Auction Dynamics: Understanding quality score, ad rank, and competition analysis for optimal bid management.
• Conversion Tracking & Attribution Modeling: Implementing and analyzing conversion data to optimize campaign performance and understand customer journeys.
• Advanced Bidding Strategies: Exploring automated bidding, manual bidding, and strategies like Maximize Conversions or Target CPA for enhanced efficiency.
• Search Advertising Reporting & Analytics: Mastering Google Ads, Microsoft Advertising, and other platforms' reporting features for data-driven decisions.
• Account Structure & Organization: Optimizing campaign structure, ad groups, and keywords for improved performance and scalability.
• A/B Testing & Ad Copy Optimization: Creating compelling ad copy, implementing A/B tests, and analyzing results for higher click-through rates and conversions.
• Landing Page Optimization: Ensuring your landing pages are aligned with your ad copy and keywords for a seamless user experience and improved conversion rates.
• Paid Search Auction Dynamics: Understanding quality score, ad rank, and competition analysis for optimal bid management.
• Conversion Tracking & Attribution Modeling: Implementing and analyzing conversion data to optimize campaign performance and understand customer journeys.
• Advanced Bidding Strategies: Exploring automated bidding, manual bidding, and strategies like Maximize Conversions or Target CPA for enhanced efficiency.
• Search Advertising Reporting & Analytics: Mastering Google Ads, Microsoft Advertising, and other platforms' reporting features for data-driven decisions.
• Account Structure & Organization: Optimizing campaign structure, ad groups, and keywords for improved performance and scalability.
• A/B Testing & Ad Copy Optimization: Creating compelling ad copy, implementing A/B tests, and analyzing results for higher click-through rates and conversions.
• Landing Page Optimization: Ensuring your landing pages are aligned with your ad copy and keywords for a seamless user experience and improved conversion rates.
Career path
| Career Role | Description |
|---|---|
| Paid Search Specialist (PPC) | Manages and optimizes paid search campaigns across Google Ads, Bing Ads, and other platforms. Develops strategies for keyword research, bidding, and ad copy. Requires advanced knowledge of Google Ads and strong analytical skills. |
| SEM Manager | Leads the paid search team, developing and implementing comprehensive search engine marketing (SEM) strategies. Oversees campaign performance, budget allocation, and reporting. Strong leadership and strategic thinking are crucial. |
| PPC Account Manager | Responsible for managing multiple client accounts, developing and executing paid search strategies, and providing regular performance reports. Excellent client communication and account management skills are needed. |
| Digital Marketing Manager (with Paid Search focus) | Oversees all aspects of digital marketing, with a key focus on paid search. Develops and executes integrated marketing strategies, including SEO, social media, and email marketing, alongside paid search campaigns. Requires a broad understanding of digital marketing. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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ADVANCED CERTIFICATE IN PAID SEARCH ADVERTISING STRATEGIES
is awarded to
Learner Name
who has completed a programme at
London School of International Business
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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