Professional Certificate in Ad Placement Optimization Trends
-- viewing nowAd Placement Optimization is crucial for successful digital marketing. This Professional Certificate explores the latest trends in ad placement.
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Course details
• Advanced Targeting Techniques and Programmatic Advertising
• Real-Time Bidding (RTB) and Header Bidding
• Measuring and Analyzing Ad Campaign Performance (including KPIs)
• A/B Testing and Ad Creative Optimization
• Mobile Ad Optimization and Placement
• Ad Fraud Detection and Prevention
• Understanding and Utilizing Ad Exchange Platforms
• Ad Placement Optimization for Video and Social Media
Career path
Career Role | Description |
---|---|
Digital Marketing Specialist (Ad Placement Optimization) | Develops and implements strategies for maximizing ad campaign ROI through meticulous ad placement optimization, leveraging data-driven insights. Focuses on key performance indicators (KPIs) and advanced analytics. |
PPC Specialist (Pay-Per-Click) | Manages and optimizes PPC campaigns across various platforms, specializing in strategic ad placement and bidding strategies to improve conversion rates and reduce cost-per-acquisition (CPA). |
Search Engine Marketing (SEM) Manager | Oversees all SEM activities, including keyword research, ad copywriting, and ad placement optimization. Drives organic and paid search growth through strategic planning and execution. |
Programmatic Advertising Manager | Leverages programmatic platforms to automate ad buying and optimize ad placement across various channels. Focuses on real-time bidding (RTB) and data-driven decision-making for improved campaign performance. |
Data Analyst (Ad Tech) | Analyzes large datasets to identify trends and patterns impacting ad campaign performance, providing insights to improve ad placement strategies and overall campaign efficiency. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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