Professional Certificate in Ad Placement Optimization Trends

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Ad Placement Optimization is crucial for successful digital marketing. This Professional Certificate explores the latest trends in ad placement.

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About this course

Learn programmatic advertising, real-time bidding (RTB), and advanced ad targeting techniques. Master search engine marketing (SEM) and social media advertising strategies. Understand how to analyze ad performance and improve ROI. The program is ideal for marketing professionals, digital advertising specialists, and anyone aiming for career advancement in ad placement optimization. Improve your skills and unlock new opportunities. Enroll today and become a master of Ad Placement Optimization! Explore the full curriculum now.

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Course details

• Ad Placement Optimization Strategies
• Advanced Targeting Techniques and Programmatic Advertising
• Real-Time Bidding (RTB) and Header Bidding
• Measuring and Analyzing Ad Campaign Performance (including KPIs)
• A/B Testing and Ad Creative Optimization
• Mobile Ad Optimization and Placement
• Ad Fraud Detection and Prevention
• Understanding and Utilizing Ad Exchange Platforms
• Ad Placement Optimization for Video and Social Media

Career path

Career Role Description
Digital Marketing Specialist (Ad Placement Optimization) Develops and implements strategies for maximizing ad campaign ROI through meticulous ad placement optimization, leveraging data-driven insights. Focuses on key performance indicators (KPIs) and advanced analytics.
PPC Specialist (Pay-Per-Click) Manages and optimizes PPC campaigns across various platforms, specializing in strategic ad placement and bidding strategies to improve conversion rates and reduce cost-per-acquisition (CPA).
Search Engine Marketing (SEM) Manager Oversees all SEM activities, including keyword research, ad copywriting, and ad placement optimization. Drives organic and paid search growth through strategic planning and execution.
Programmatic Advertising Manager Leverages programmatic platforms to automate ad buying and optimize ad placement across various channels. Focuses on real-time bidding (RTB) and data-driven decision-making for improved campaign performance.
Data Analyst (Ad Tech) Analyzes large datasets to identify trends and patterns impacting ad campaign performance, providing insights to improve ad placement strategies and overall campaign efficiency.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN AD PLACEMENT OPTIMIZATION TRENDS
is awarded to
Learner Name
who has completed a programme at
London School of International Business
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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