Certified Specialist Programme in Digital Performance Evaluation
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Course Details
- Digital Marketing Fundamentals & Measurement
- Website Analytics & Data Interpretation (Google Analytics)
- Digital Performance Evaluation Metrics & KPIs
- Search Engine Optimization (SEO) & Performance Analysis
- Social Media Marketing & Performance Measurement
- Paid Media Campaign Management & Evaluation (PPC)
- Data Visualization & Reporting for Digital Performance
- A/B Testing and Conversion Rate Optimization (CRO)
- Attribution Modeling and Multi-Channel Analysis
- Digital Performance Evaluation Tools and Technologies
Career Path
Career Role Description Digital Performance Analyst (UK) Analyze website data, identify improvement areas, and boost online visibility for businesses.
Strong focus on SEO and PPC performance.
Digital Marketing Specialist (UK) Develop and implement digital marketing strategies, encompassing SEO, SEM, social media, and email marketing for optimum results.
Data-driven decision making is key.
Data Analyst - Digital Performance (UK) Extract insights from large datasets to improve digital marketing campaigns.
Requires advanced analytical skills and proficiency in data visualization tools.
SEO Specialist (UK) Implement and monitor SEO strategies to improve organic search rankings.
Keyword research, technical SEO, and content optimization are core responsibilities.
PPC Specialist (UK) Manage paid advertising campaigns across various platforms like Google Ads and Bing Ads, optimizing for conversions and ROI.
Requires strong analytical abilities.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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