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Career Advancement Programme in Media Purchasing and Planning
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Course Details
- Media Planning Fundamentals and Strategies
- Digital Media Buying and Programmatic Advertising
- Media Measurement and Analytics (including attribution modeling)
- Client Communication and Presentation Skills
- Advanced Media Purchasing Negotiation Techniques
- Data-Driven Media Optimization
- Emerging Media Trends and Technologies
- Social Media Marketing and Planning
Career Path
Career Roles in Media Purchasing & Planning (UK) Description Junior Media Planner Gain foundational experience in media planning, assisting senior team members with campaign strategies and media buying.
Develop essential media buying skills.
Media Buyer Execute media plans, negotiate rates with publishers and platforms, manage budgets, and monitor campaign performance.
Develop expertise in programmatic media buying .
Senior Media Planner Lead media planning initiatives, develop comprehensive strategies, and provide expert guidance to junior team members.
Extensive experience in digital media planning is vital.
Media Manager Oversee multiple media campaigns, manage teams, and collaborate with clients to deliver successful outcomes.
Strong leadership and media strategy skills are required.
Head of Media Strategic leadership role responsible for the overall media strategy, team management, and budget allocation.
Expertise in digital media and integrated marketing communications.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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