Certified Specialist Programme in Global Digital Advertising
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Detalles del Curso
- Digital Marketing Fundamentals: Search Engine Optimization (SEO), Social Media Marketing, Paid Advertising
- Programmatic Advertising & Automation: Real-time bidding (RTB), Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs)
- Global Digital Advertising Strategies: International marketing, localization, cross-cultural communication
- Data Analytics & Measurement: Google Analytics, attribution modeling, ROI analysis
- Social Media Advertising & Management: Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, Campaign management
- Search Engine Marketing (SEM): Google Ads, Bing Ads, keyword research, bid management
- Mobile Advertising & App Marketing: In-app advertising, mobile-first indexing, app store optimization (ASO)
- Digital Advertising Law & Ethics: Data privacy (GDPR, CCPA), advertising standards, responsible advertising
- Advanced Display Advertising: Banner ads, video ads, rich media ads, ad creatives
- Influencer Marketing & Brand Partnerships: Influencer identification, campaign strategy, performance tracking
Trayectoria Profesional
Career Role Description Digital Marketing Specialist (PPC, SEO, Social Media) Manage paid advertising campaigns across Google Ads, Bing Ads and social media platforms.
Execute SEO strategies for improved organic visibility.
A highly in-demand Global Digital Advertising role.
Programmatic Advertising Manager (Real-time bidding, DSPs, SSPs) Utilize programmatic advertising technologies to optimise ad delivery and maximise ROI.
Deep understanding of digital advertising technology is essential.
Social Media Marketing Manager (Community Management, Influencer Marketing) Develop and implement social media strategies to increase brand awareness and engagement.
Manage influencer marketing campaigns.
Global reach experience is beneficial.
Data Analyst (Google Analytics, Data Studio) Analyze website and campaign data to identify trends and provide insights to improve performance.
Excellent skills in Google Analytics are a must for a successful digital advertising career.
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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