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Executive Certificate in Advertising ROI Measurement Techniques

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Fundamentals of Advertising ROI Measurement
  • Key Performance Indicators (KPIs) in Advertising: Defining & Tracking
  • Attribution Modeling for Enhanced ROI Analysis
  • Advanced Analytics & Data Visualization for Advertising ROI
  • Marketing Mix Modeling (MMM) and its Applications
  • Digital Marketing ROI Measurement Techniques
  • Case Studies: Real-World Examples of Advertising ROI Optimization
  • ROI Measurement across various channels (e.g., social media, search, email)
  • Budgeting and Forecasting based on Advertising ROI data

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Advertising ROI Analyst Analyzes marketing campaign data to determine return on investment, using advanced analytics and reporting techniques.

Crucial for maximizing advertising effectiveness.

Digital Marketing Manager (ROI Focus) Oversees digital marketing strategies, with a strong emphasis on measuring and optimizing ROI across various channels.

Manages teams and budgets.

Marketing Data Scientist Applies statistical modeling and machine learning to advertising data to predict ROI and optimize campaign performance.

High demand role requiring specialized skills.

Media Planner (ROI-driven) Develops media strategies that align with measurable ROI goals.

Selects channels and allocates budgets to achieve maximum impact.

Business Intelligence Analyst (Marketing) Collects, analyzes, and interprets marketing data to provide actionable insights that drive ROI improvements.

Essential for data-driven decision making.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE CERTIFICATE IN ADVERTISING ROI MEASUREMENT TECHNIQUES
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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