Global Certificate Course in Media Framing for Change Management

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Media Framing and its Impact on Change Management
  • Framing Theory and its Application in Social Movements
  • Media Framing Analysis: Techniques and Methods (Qualitative and Quantitative)
  • Developing a Strategic Communication Plan for Change using Media Framing
  • Case Studies: Successful and Unsuccessful Media Framing for Change
  • Crisis Communication and Reputation Management through Strategic Framing
  • Ethical Considerations in Media Framing for Change
  • Measuring the Impact of Media Framing on Public Opinion and Behavior

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Communications Manager (Change Management) Develops and implements internal communication strategies to support organizational change initiatives, ensuring effective messaging and stakeholder engagement.

High demand for media framing skills.

Change Management Consultant (Media Specialist) Advises organizations on change management strategies, leveraging media framing techniques to influence perceptions and drive adoption.

Requires strong media framing and change management expertise.

Public Relations Officer (Change Communication) Manages public perception during periods of organizational change, employing media framing to shape narratives and maintain positive relationships with stakeholders.

Excellent opportunity for skilled communicators.

Internal Communications Specialist (Media & Change) Focuses on internal communication during organizational change, using media framing to shape employee understanding and support.

Growing demand in this field.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
GLOBAL CERTIFICATE COURSE IN MEDIA FRAMING FOR CHANGE MANAGEMENT
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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