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Certificate Programme in Programmatic Advertising Essentials
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๊ณผ์ ์ธ๋ถ์ฌํญ
- Programmatic Advertising Fundamentals: Introduction to programmatic buying, real-time bidding (RTB), and the programmatic ecosystem.
- Key Players in Programmatic Advertising: Understanding ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs), and ad networks.
- Targeting and Segmentation: Mastering audience targeting techniques, including demographic, contextual, behavioral, and retargeting strategies.
- Programmatic Buying Strategies: Exploring various buying methods, such as private marketplaces (PMPs), guaranteed deals, and open auctions.
- Measurement and Optimization: Analyzing campaign performance using key metrics (impressions, clicks, conversions), and optimizing campaigns for improved ROI.
- Programmatic Display Advertising: Focusing on banner ads, native ads, and rich media formats within the programmatic landscape.
- Programmatic Video Advertising: Understanding the nuances of programmatic video advertising, including pre-roll, mid-roll, and outstream video formats.
- Data Privacy and Compliance: Addressing key regulations such as GDPR and CCPA, and ensuring responsible data handling practices in programmatic advertising.
๊ฒฝ๋ ฅ ๊ฒฝ๋ก
Career Role Description Programmatic Advertising Manager (UK) Lead and oversee programmatic advertising campaigns, optimizing performance and ROI.
Requires strategic thinking and strong analytical skills in programmatic media buying.
Programmatic Media Buyer (UK) Execute programmatic ad buys across various platforms, managing budgets and achieving campaign goals.
Experience with DSPs (Demand-Side Platforms) and ad tech is essential for programmatic advertising.
Programmatic Account Manager (UK) Manage client relationships, delivering programmatic advertising solutions and ensuring client satisfaction.
Excellent communication and client management skills are crucial for programmatic account management.
Programmatic Analyst (UK) Analyze campaign performance, identify areas for improvement, and provide data-driven insights.
Strong analytical and reporting skills are necessary for programmatic data analysis within the digital advertising sphere.
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