Professional Certificate in Social Media Listening and Monitoring for Crisis Response

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

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์–ด๋””์„œ๋“  ํ•™์Šต

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์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Social Media Listening and Monitoring
  • Social Media Landscape and Platform-Specific Strategies
  • Identifying and Assessing Social Media Crises (Crisis Communication)
  • Social Media Listening Tools and Technologies
  • Sentiment Analysis and Data Interpretation
  • Developing a Social Media Crisis Communication Plan
  • Real-time Crisis Response and Management
  • Post-Crisis Analysis and Reporting
  • Legal and Ethical Considerations in Social Media Monitoring

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Social Media Crisis Manager Develops and implements crisis communication strategies across social media platforms.

Manages real-time social listening and sentiment analysis for proactive crisis prevention and reactive response.

Digital PR & Social Media Specialist (Crisis Response) Combines traditional PR with social media listening to monitor brand reputation and identify potential crises.

Develops and executes communication strategies during crises to mitigate reputational damage.

Social Media Analyst (Crisis Monitoring) Analyzes social media data to identify emerging trends, potential threats, and crisis situations.

Provides actionable intelligence to inform crisis response strategies.

Community Manager (Crisis Communication) Engages with online communities, responds to negative feedback, and manages the brand's reputation during crises.

Focuses on effective communication to restore trust and mitigate damage.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA LISTENING AND MONITORING FOR CRISIS RESPONSE
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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