Certified Specialist Programme in Influencer Marketing for Customer Relations

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์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Influencer Marketing Strategy & Planning
  • Identifying & Selecting Influencers (micro, macro, mega)
  • Content Creation & Campaign Management for Influencer Marketing
  • Influencer Relationship Management & Communication
  • Measurement & Analytics in Influencer Marketing (ROI & KPIs)
  • Legal & Ethical Considerations in Influencer Marketing
  • Budget Allocation & Campaign Optimization
  • Crisis Management in Influencer Marketing
  • Customer Relationship Management (CRM) Integration with Influencer Campaigns

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Influencer Marketing Specialist (Customer Relations) Develop and execute influencer marketing strategies focused on enhancing customer relationships, building brand loyalty, and driving engagement.

Manage influencer collaborations and track campaign performance.

Social Media Manager (Influencer Marketing Focus) Oversee social media presence, leveraging influencers to improve customer communication and satisfaction.

Analyze social media data to inform influencer marketing strategies and optimize ROI.

Community Manager (Influencer Outreach) Cultivate and engage online communities, partnering with influencers to foster strong customer relationships.

Manage influencer partnerships, ensuring brand alignment and message consistency.

Digital Marketing Executive (Influencer Marketing) Develop and implement holistic digital marketing campaigns that integrate influencer collaborations to enhance customer acquisition and retention.

Monitor campaign effectiveness and adjust strategies as needed.

Customer Relationship Manager (Influencer Collaboration) Manage customer relationships utilizing influencer marketing initiatives.

Identify and engage relevant influencers to address customer concerns and improve brand reputation.

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๊ณผ์ • ์ƒํƒœ

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN INFLUENCER MARKETING FOR CUSTOMER RELATIONS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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