Masterclass Certificate in Media Advocacy Strategy

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์–ด๋””์„œ๋“  ํ•™์Šต

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Media Advocacy Strategy Fundamentals
  • Designing Effective Media Campaigns (includes framing & messaging)
  • Targeting Key Audiences & Stakeholder Engagement
  • Mastering Media Relations & Pitching Skills
  • Utilizing Data & Evaluation in Media Advocacy
  • Crisis Communication & Reputation Management in Media Advocacy
  • Digital Media & Social Media Strategies for Advocacy
  • Legal and Ethical Considerations in Media Advocacy

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Media Advocacy Career Roles (UK) Description Public Relations Specialist (Media Advocacy) Develops and executes media strategies, building positive brand image and influencing public opinion.

High demand for strong communication and media relations skills.

Communications Manager (Media Advocacy & PR) Oversees all internal and external communication, including media advocacy campaigns.

Requires strategic thinking and excellent project management skills.

Media Relations Officer (Advocacy & Public Affairs) Manages relationships with journalists and media outlets, pitching stories and securing favorable media coverage for advocacy initiatives.

Excellent networking skills crucial.

Social Media Manager (Digital Media Advocacy) Develops and implements social media strategies to promote advocacy campaigns and engage target audiences.

Strong understanding of digital marketing essential.

Campaign Manager (Political Media Advocacy) Plans and executes advocacy campaigns, managing budgets, timelines, and teams.

Requires strong leadership and organizational skills within the political landscape.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
MASTERCLASS CERTIFICATE IN MEDIA ADVOCACY STRATEGY
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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