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Certificate Programme in Ad Placement for Attractions

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Introduction to Attraction Marketing and its Digital Landscape
  • Understanding Ad Platforms for Attraction Promotion (Google Ads, Meta Ads, etc.)
  • Ad Creative Design for Attractions: Visuals, Copywriting and Targeting
  • Keyword Research and Targeting for Attraction Ad Campaigns
  • Measuring and Analysing Ad Campaign Performance for Attractions (ROI, Conversions)
  • Budget Management and Optimization Strategies for Attraction Advertising
  • Legal and Ethical Considerations in Attraction Advertising
  • Advanced Ad Placement Strategies for Attractions: Retargeting and Remarketing

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Digital Marketing Manager (Attractions) Develop and execute digital marketing strategies, including ad placement, for UK attractions.

Oversees budgets and performance.

Ad Placement Specialist (Tourism & Leisure) Focuses on targeted ad campaigns across various online platforms for the attraction industry, maximizing ROI.

PPC Specialist (Theme Parks & Museums) Manages pay-per-click advertising campaigns to drive traffic and bookings to client attractions.

Expertise in keyword research and bidding.

Social Media Marketing Manager (Heritage Sites) Develops engaging social media content and manages paid social media campaigns to increase attraction visibility and bookings.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN AD PLACEMENT FOR ATTRACTIONS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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