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Executive Certificate in Ad Buying Ethics

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Ad Buying Ethics: Foundations and Principles
  • Transparency and Disclosure in Digital Advertising
  • Data Privacy and Ad Targeting: Ethical Considerations
  • Programmatic Advertising: Responsible Practices and Avoidance of Ad Fraud
  • Brand Safety and Suitability: Protecting Brand Reputation
  • Measurement and Verification: Ethical Reporting and Accountability
  • Addressing Ad Tech Bias and Promoting Fairness
  • The Legal Landscape of Ethical Ad Buying

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Programmatic Ad Buyer Manages digital advertising campaigns using automated platforms, optimizing for key performance indicators (KPIs) like click-through rates (CTR) and return on ad spend (ROAS).

High demand in the UK's competitive ad tech market.

Digital Marketing Manager (with Ad Buying Focus) Oversees the entire digital marketing strategy, with a strong emphasis on strategic ad buying across multiple channels.

Requires strong analytical and ethical decision-making skills.

Ad Operations Specialist (Ethical Advertising) Ensures compliance with advertising regulations and ethical guidelines in all ad campaigns.

A growing role due to increasing scrutiny of online advertising practices.

Senior Media Planner (responsible Ad Buying) Develops and implements comprehensive media strategies, including the ethical sourcing and purchasing of ad inventory.

Requires strong negotiation and strategic thinking abilities.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE CERTIFICATE IN AD BUYING ETHICS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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