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Career Advancement Programme in Mobile Acquisition Cost Optimization

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

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์–ด๋””์„œ๋“  ํ•™์Šต

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์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Mobile User Acquisition Fundamentals
  • Cost Per Install (CPI) Optimization Strategies
  • Attribution Modeling and Measurement
  • A/B Testing and Experimentation for Mobile Marketing
  • Budget Allocation and Campaign Management
  • Data Analytics and Reporting for Mobile Acquisition Cost
  • Understanding and Leveraging Mobile App Store Optimization (ASO)
  • Retargeting and User Retention Strategies
  • Fraud Prevention in Mobile Marketing

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Mobile Marketing Manager (Acquisition Cost Optimization) Lead and optimize mobile user acquisition campaigns, focusing on maximizing ROI and minimizing CPA (Cost Per Acquisition).

Deep understanding of mobile attribution and analytics is crucial.

Data Analyst - Mobile Acquisition Analyze large datasets to identify trends and opportunities for cost optimization within mobile user acquisition.

Proficiency in SQL and data visualization tools is essential.

Mobile App Marketing Specialist (Growth Hacking) Develop and implement innovative strategies for acquiring new users for mobile applications, with a strong focus on efficient acquisition cost strategies and growth hacking methodologies.

Performance Marketing Manager (Mobile Focus) Manage and optimize performance marketing campaigns across various channels (e.g., social media, search) with a specific emphasis on mobile user acquisition and cost-effectiveness.

Strong understanding of bidding strategies and campaign structure is needed.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN MOBILE ACQUISITION COST OPTIMIZATION
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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