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Career Advancement Programme in Mobile Acquisition Strategy Development

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

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์–ด๋””์„œ๋“  ํ•™์Šต

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Mobile Acquisition Strategy Fundamentals
  • User Acquisition Channel Optimization (Paid & Organic)
  • Mobile App Store Optimization (ASO) & Keyword Research
  • Data Analytics & Performance Measurement in Mobile Acquisition
  • Budget Allocation & ROI Maximization in Mobile Marketing
  • Attribution Modeling & Campaign Tracking
  • Lifecycle Marketing & Retention Strategies
  • A/B Testing and Experimentation for Mobile Growth
  • Legal and Compliance Aspects of Mobile Marketing

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Mobile Acquisition Strategist Develop and execute strategies to acquire new mobile users, leveraging data-driven insights for optimal campaign performance.

Focus on user acquisition channels, including social media marketing and app store optimization (ASO).

Mobile Marketing Manager Lead the planning and execution of mobile marketing campaigns, managing budgets and optimizing for key performance indicators (KPIs) like Cost Per Install (CPI) and Return on Ad Spend (ROAS).

Growth Hacker (Mobile Focus) Employ innovative and creative strategies to drive user growth for mobile apps, rapidly testing and iterating on various acquisition tactics.

Deep understanding of A/B testing and agile methodologies is crucial.

Mobile App Analyst Analyze app performance data to identify areas for improvement in user acquisition strategies.

Provide insights to optimize campaign effectiveness, using tools like Google Analytics and Firebase.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN MOBILE ACQUISITION STRATEGY DEVELOPMENT
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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