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Masterclass Certificate in Display Ad Buying

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Display Ad Buying is a lucrative skill. This Masterclass Certificate program teaches you to master display advertising strategies.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learn programmatic advertising, targeting, and campaign optimization. Understand ad networks and bidding strategies. This course is perfect for marketing professionals, entrepreneurs, and anyone wanting to boost their digital marketing skills. Display ad buying expertise is highly sought after. Gain a competitive edge. Unlock your potential. Enroll today and transform your career! Explore the full curriculum now.

100% ์˜จ๋ผ์ธ

์–ด๋””์„œ๋“  ํ•™์Šต

๊ณต์œ  ๊ฐ€๋Šฅํ•œ ์ธ์ฆ์„œ

LinkedIn ํ”„๋กœํ•„์— ์ถ”๊ฐ€

์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Display Advertising Fundamentals: Understanding the landscape, ad formats, and targeting options.
  • Programmatic Advertising: Mastering real-time bidding (RTB), demand-side platforms (DSPs), and ad exchanges.
  • Targeting Strategies: Advanced techniques for reaching your ideal audience using demographic, contextual, and behavioral targeting.
  • Display Ad Creative Best Practices: Design principles for creating high-performing ads, including banner ads and rich media.
  • Measurement & Optimization: Key metrics, reporting, A/B testing, and data analysis for campaign improvement.
  • Display Ad Buying Platforms: Hands-on experience with popular DSPs and ad servers (Google Ads Display Network, etc.).
  • Budget Allocation & Campaign Structuring: Efficient budget management and campaign organization for maximum ROI.
  • Advanced Bidding Strategies: Exploring various bidding models beyond CPM, including CPC, CPA, and viewability-based bidding.

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Career Role Description Display Ad Buyer Manages and optimizes display advertising campaigns across various platforms, maximizing ROI and achieving marketing goals.

Requires strong analytical skills and proficiency in Google Ads.

Programmatic Media Buyer Specializes in automated ad buying utilizing programmatic platforms, focusing on data-driven strategies and real-time bidding.

Advanced knowledge of programmatic technologies is key.

Digital Marketing Specialist (Display Ads) Handles all aspects of display ad campaigns, from strategy and planning to execution and analysis.

A comprehensive understanding of digital marketing principles is crucial.

PPC Specialist (Display) Focuses on Pay-Per-Click (PPC) display advertising, optimizing campaigns for conversions and managing budgets effectively.

Requires expertise in keyword research and bidding strategies.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

๋ฆฌ๋ทฐ ๋กœ๋”ฉ ์ค‘...

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ํš๋“ํ•  ๊ธฐ์ˆ 

Media Planning Audience Targeting Campaign Optimization Performance Analysis

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

ํšŒ์‚ฌ๋กœ ์ง€๋ถˆ

์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
MASTERCLASS CERTIFICATE IN DISPLAY AD BUYING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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