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Professional Certificate in Video Ad Purchasing

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Video Ad Fundamentals: Understanding the digital video advertising landscape, including different ad formats and targeting options.
  • Video Ad Purchasing Platforms: A deep dive into major platforms like Google Ads (DV360), The Trade Desk, and others, covering their functionalities and interfaces.
  • Video Ad Targeting Strategies: Mastering audience targeting techniques, including demographic, contextual, behavioral, and retargeting, to maximize campaign ROI.
  • Video Ad Campaign Budgeting & Optimization: Effective budget allocation, bid strategies, and real-time optimization techniques for achieving campaign goals.
  • Measuring & Analyzing Video Ad Performance: Key performance indicators (KPIs) and advanced analytics for interpreting campaign data, drawing insights, and improving future strategies.
  • Programmatic Video Advertising: Understanding the intricacies of programmatic buying, including real-time bidding (RTB) and header bidding.
  • Video Ad Creative Best Practices: Designing compelling video ads that resonate with target audiences and drive desired actions.
  • Legal and Ethical Considerations in Video Ad Purchasing: Navigating compliance issues, data privacy regulations, and responsible advertising practices.

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Role Description Primary Keywords Secondary Keywords Video Ad Buyer Manages and optimizes video ad campaigns across various platforms, focusing on maximizing ROI.

Video Ad Purchasing, Programmatic Advertising Google Ads, YouTube Ads, DSP, SSP Digital Media Planner Develops and implements comprehensive digital media strategies, including video ad purchasing components.

Video Advertising, Media Planning Targeting, Optimization, Reporting, Data Analysis Programmatic Specialist Specializes in automated video ad buying, utilizing programmatic platforms and technologies.

Programmatic, Video Ad Tech Real-time Bidding (RTB), Ad Exchanges, Data Management

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
PROFESSIONAL CERTIFICATE IN VIDEO AD PURCHASING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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