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Masterclass Certificate in Customer Segmentation for Online Advertising

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Understanding Customer Segmentation for Online Advertising
  • Defining Target Audiences Based on Demographics and Psychographics
  • Leveraging Customer Data for Effective Segmentation (CRM, analytics)
  • Advanced Segmentation Techniques: RFM Analysis and Cohort Analysis
  • Creating Buyer Personas for Personalized Advertising Campaigns
  • Measuring and Optimizing Campaign Performance Based on Segmentation
  • Targeting Strategies across Paid, Owned, and Earned Media Channels
  • Case Studies: Successful Customer Segmentation in Online Advertising

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Title Description Digital Marketing Manager (Customer Segmentation) Develops and implements customer segmentation strategies for online advertising campaigns, leading to improved ROI and increased customer lifetime value.

Manages teams, budgets, and campaigns across multiple channels.

Data Analyst (Customer Segmentation Specialist) Analyzes large datasets to identify key customer segments for targeted advertising.

Uses statistical modeling and machine learning techniques to improve campaign performance.

Essential for effective online marketing strategies.

Online Advertising Specialist (Customer Segmentation Focused) Creates and manages online advertising campaigns, focusing on precise customer segmentation to maximize campaign effectiveness.

Expert in using various ad platforms and analytics tools.

Marketing Automation Specialist (Customer Segmentation) Automates marketing processes, including customer segmentation and targeted email marketing.

Designs and implements personalized customer journeys based on segment-specific needs and behaviors.

Improves marketing efficiency.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
MASTERCLASS CERTIFICATE IN CUSTOMER SEGMENTATION FOR ONLINE ADVERTISING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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