Certified Specialist Programme in Mobile Acquisition Customer Lifetime Value

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The Certified Specialist Programme in Mobile Acquisition Customer Lifetime Value is a comprehensive ten-unit professional certificate designed to meet the escalating demand for data-driven mobile marketing expertise. This course is crucial for professionals aiming to optimize user acquisition strategies while maximizing long-term customer value.

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By mastering advanced analytics, attribution modeling, and retention techniques, learners gain the essential skills required to drive sustainable growth in competitive digital markets. This qualification significantly enhances career prospects, enabling graduates to secure leadership roles and deliver measurable ROI for organizations. It bridges the gap between technical know-how and strategic business acumen, ensuring learners are well-prepared for immediate industry impact and long-term professional success.

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์™„๋ฃŒ๊นŒ์ง€ 2๊ฐœ์›”

์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Mobile Customer Acquisition Strategies
  • Customer Lifetime Value (CLTV) Modeling and Forecasting
  • Mobile App Attribution and Measurement
  • Retention Strategies and User Engagement for CLTV Optimization
  • Predictive Analytics for Mobile User Behavior
  • ROI Analysis in Mobile Acquisition
  • A/B Testing and Experimentation in Mobile Marketing
  • Cohort Analysis for Mobile User Segmentation
  • Advanced Mobile Marketing Attribution Modeling

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Role Description Mobile Acquisition Specialist Develop and execute strategies to acquire new mobile users, focusing on maximizing Customer Lifetime Value (CLTV).

Leverages data-driven insights for improved campaign performance.

Marketing Analyst (CLTV Focus) Analyze marketing campaign performance, specifically focusing on the Customer Lifetime Value (CLTV) metric to optimize ROI.

Proficient in data analysis and reporting.

Mobile Growth Manager Lead the mobile growth strategy, encompassing user acquisition, retention, and Customer Lifetime Value (CLTV) improvement.

Manages budgets and teams effectively.

Data Scientist (CLTV Modelling) Develop and implement statistical models to predict Customer Lifetime Value (CLTV), improving marketing efficiency and resource allocation.

Strong programming skills are required.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Mobile Acquisition Customer Lifetime Value

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN MOBILE ACQUISITION CUSTOMER LIFETIME VALUE
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
4.8

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