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Professional Certificate in Local News Google My Business Management
-- ViewingNowThis ten-unit Professional Certificate in Local News Google My Business Management addresses the critical demand for digital visibility in local journalism. As traditional media evolves, mastering Google My Business is essential for reaching community audiences.
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- Google My Business Profile Optimization for Local News Outlets
- Managing Google My Business Reviews for Enhanced Local SEO
- Utilizing Google Posts for Time-Sensitive Local News Updates
- Local SEO Strategy for News Websites and Google My Business
- Analyzing Google My Business Insights for Improved Local News Reach
- Creating and Managing Google My Business Ads for Local News
- Understanding Google Search Console's Role in Local News Visibility
- Best Practices for Local Citations and Google My Business
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Job Role Description Google My Business (GMB) Specialist Manages and optimizes client GMB profiles, boosting local search visibility and driving customer engagement.
Key skills include GMB profile optimization, local SEO, and data analysis.
Local SEO Manager Develops and implements local SEO strategies to improve organic search rankings for businesses.
Requires expertise in keyword research, link building, and GMB management.
Digital Marketing Executive (Local Focus) Executes digital marketing campaigns with a strong emphasis on local targeting, leveraging GMB and other local channels.
Skills in social media marketing, paid advertising, and analytics are crucial.
Social Media Manager (Local Businesses) Manages social media presence for local businesses, integrating GMB to enhance online visibility and customer interaction.
Requires content creation, community management, and advertising skills.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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