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Graduate Certificate in Ad Targeting for Management Skills
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CourseDetails
- Ad Targeting Strategies and Optimization
- Digital Marketing Fundamentals and Analytics
- Programmatic Advertising and Ad Exchanges
- Social Media Advertising and Targeting
- Search Engine Marketing (SEM) and Keyword Research
- Advanced Ad Targeting Techniques: AI and Machine Learning
- Measurement and Attribution Modeling in Ad Campaigns
- Data Privacy and Compliance in Digital Advertising
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Career Role Description Digital Marketing Manager (Ad Targeting Specialist) Develop and execute targeted advertising campaigns across various digital platforms, leveraging data analytics for optimization and improved ROI.
Requires strong ad targeting and management skills.
PPC Specialist (Paid Search Advertising) Manage and optimize paid search advertising campaigns on platforms like Google Ads, focusing on keyword research, ad copywriting, and precise ad targeting to maximize conversions.
Expertise in ad bidding strategies is essential.
Social Media Marketing Manager (Social Ad Targeting) Develop and implement social media advertising strategies, focusing on audience segmentation, ad creative development, and precise targeting to achieve marketing objectives.
A strong understanding of social media ad platforms is crucial.
Data Analyst (Ad Targeting & Analytics) Analyze large datasets to identify trends and insights related to advertising performance.
Develop reports and visualizations to inform ad targeting strategies and optimize campaign ROI.
Experience with Google Analytics is beneficial.
Marketing Automation Specialist (Programmatic Ad Targeting) Implement and manage marketing automation systems to streamline and automate ad targeting processes.
Expertise in programmatic advertising and CRM integration is highly valuable.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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