Certified Specialist Programme in Programmatic Advertising Trends
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- Programmatic Advertising Fundamentals & Ecosystem
- Real-Time Bidding (RTB) & Header Bidding Strategies
- Data Management & Audience Targeting in Programmatic
- Programmatic Advertising Measurement & Attribution
- Advanced Programmatic Buying Techniques & Optimization
- Programmatic Display & Video Advertising
- Mobile Programmatic Advertising
- Connected TV (CTV) & OTT Programmatic
- Programmatic Advertising Compliance & Privacy (GDPR, CCPA)
- The Future of Programmatic Advertising Trends
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Job Role Description Programmatic Advertising Specialist Manage and optimize programmatic advertising campaigns, leveraging data-driven insights to maximize ROI.
Key skills include DSP/SSP platforms, real-time bidding (RTB), and programmatic buying.
Programmatic Media Buyer Execute programmatic media buying strategies across various channels, focusing on achieving client objectives and managing budgets efficiently.
Expertise in audience targeting and campaign performance analysis is crucial.
Programmatic Account Manager Build and maintain relationships with clients, providing strategic guidance on programmatic advertising solutions.
Strong communication and client management skills are essential.
Experience with programmatic advertising technologies is highly valued.
Senior Programmatic Manager Lead and mentor teams in executing and optimizing programmatic advertising campaigns.
Deep understanding of the programmatic ecosystem and advanced analytical skills are required.
Proven track record in delivering successful programmatic strategies is a must.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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