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Executive Certificate in Digital Marketing and Conversion Rate Optimization
-- ViewingNowThe Executive Certificate in Digital Marketing and Conversion Rate Optimization is a vital ten-unit program designed to meet soaring industry demand for data-driven marketing expertise. As businesses increasingly prioritize online engagement, this course equips professionals with essential skills in SEO, paid media, and analytics.
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- Digital Marketing Fundamentals: Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Paid Advertising
- Conversion Rate Optimization (CRO) Strategies: A/B testing, personalization, usability testing, heatmaps
- Website Analytics & Data Interpretation: Google Analytics, data visualization, key performance indicators (KPIs), reporting
- Content Marketing & Strategy: Content planning, content creation, content distribution, content promotion
- Landing Page Optimization: Design, copywriting, call-to-actions (CTAs), user experience (UX)
- E-commerce Marketing & Sales Funnels: Customer journey mapping, shopping cart abandonment, retargeting
- Mobile Marketing & Optimization: Responsive design, mobile-first indexing, app store optimization (ASO)
- Advanced SEO Techniques: Technical SEO, link building, local SEO
- Marketing Automation & CRM: Email automation, marketing automation platforms, customer relationship management (CRM)
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Career Role Description Digital Marketing Manager (Conversion Rate Optimisation) Lead and execute digital marketing strategies, focusing on CRO techniques to boost conversions and ROI.
Manage teams and budgets.
High demand in UK e-commerce.
SEO Specialist (Conversion Rate Optimization) Improve website organic search ranking and drive qualified traffic, aligning SEO efforts with CRO to maximize conversions.
Expertise in keyword research, technical SEO and on-page optimisation.
Conversion Rate Optimisation Analyst Analyze website data to identify areas for improvement.
Conduct A/B testing and multivariate testing to optimize landing pages and user journeys.
Essential for data-driven decision making.
UX/UI Designer (Conversion Focused) Create user-centered designs that enhance user experience and improve conversion rates.
Strong understanding of usability principles and best practices for web design and conversion.
Email Marketing Specialist (CRO Focused) Develop and implement email marketing campaigns designed to increase open rates, click-through rates, and conversions.
Utilize data analytics to optimize campaigns.
High demand in UK marketing.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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