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Masterclass Certificate in Ad Performance Tracking Tools
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CourseDetails
- Introduction to Ad Performance Tracking: Key Metrics and KPIs
- Google Ads & Analytics Integration: Mastering Data Flow
- Facebook Ads Reporting & Optimization: Understanding Facebook's Ad Performance Tracking Tools
- Advanced Ad Performance Tracking Tools: Exploring Third-Party Solutions
- Data Studio & Reporting: Creating Engaging Visualizations
- Attribution Modeling for Accurate Campaign Measurement
- A/B Testing & Experimentation for Enhanced Performance
- Ad Performance Tracking ROI Calculation & Reporting
- Troubleshooting Common Ad Tracking Issues
CareerPath
Career Role (Ad Performance Tracking) Description Digital Marketing Analyst (UK) Analyze campaign performance, track key metrics ( Google Analytics , etc.), and provide data-driven insights to optimize ad spend.
High demand.
PPC Specialist (UK) Manage pay-per-click campaigns across various platforms.
Requires expertise in bid management and keyword research .
Strong job market.
Data Analyst - Advertising (UK) Extract, clean, and analyze large datasets related to advertising performance.
Proficiency in SQL and data visualization is crucial.
Growing demand.
Marketing Automation Specialist (UK) Utilize marketing automation platforms to track and optimize ad campaigns.
Experience with CRM integration and lead nurturing is a plus.
Ad Operations Manager (UK) Oversee the technical aspects of digital advertising campaigns, ensuring seamless execution and performance tracking.
Excellent problem-solving skills are needed.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
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- ThreeFourHoursPerWeek
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