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Career Advancement Programme in Media Planning for E-Commerce
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CourseDetails
- E-commerce Media Planning Fundamentals & Strategies
- Digital Marketing Channels for E-commerce: SEO, SEM, Social Media, Programmatic
- Data Analytics & Measurement in E-commerce Media Planning
- Media Buying & Optimization for E-commerce Conversions
- Targeting & Audience Segmentation for E-commerce Campaigns
- Creative Development & A/B Testing for E-commerce Ads
- Budget Allocation & ROI Measurement in E-commerce Media
- Emerging Trends in E-commerce Media Planning (Influencer Marketing, TikTok, etc.)
CareerPath
Career Role Description Senior Media Planner (E-commerce) Develop and execute multi-channel media strategies, driving significant ROI for major e-commerce clients.
Requires extensive experience in digital media planning and buying, strong analytical skills, and leadership qualities.
Media Planning Executive (E-commerce Focus) Support senior planners in the development and implementation of media plans.
Gain hands-on experience in campaign management, data analysis, and client communication.
Ideal entry-level role for those passionate about e-commerce and digital marketing.
Digital Media Buyer (E-commerce Specialist) Focus on programmatic buying, optimizing campaigns across various digital channels to maximize reach and engagement for e-commerce brands.
Requires proficiency in ad platforms and data analytics.
E-commerce Media Analyst Analyze campaign performance, identify trends, and provide data-driven insights to inform media strategy.
Requires strong analytical skills and experience with reporting tools.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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