Certified Specialist Programme in Ad Viewability Monitoring
-- ViewingNowCertified Specialist Programme in Ad Viewability Monitoring equips professionals with in-depth knowledge of ad viewability metrics and best practices. This program covers impression measurement, viewability standards (like MRC and IAB), and fraud detection techniques.
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CourseDetails
- Ad Viewability Fundamentals and Measurement
- Ad Viewability Technologies and Methodologies
- Programmatic Advertising and Viewability
- Viewability Reporting and Analysis (including KPI's)
- Improving Ad Viewability: Optimization Strategies
- Fraud Detection in Ad Viewability
- Industry Standards and Best Practices for Ad Viewability Monitoring
- Case Studies in Ad Viewability Improvement
- Ad Viewability & Brand Safety
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Job Role Description Ad Viewability Analyst Analyze ad viewability data, identify trends, and provide insights to optimize campaign performance.
Requires expertise in viewability metrics and reporting.
Digital Advertising Specialist (Viewability Focus) Develop and implement strategies to improve ad viewability across various digital platforms.
Requires strong understanding of programmatic advertising and viewability technologies.
Programmatic Media Buyer - Viewability Certified Buy and manage digital advertising inventory, with a specific focus on maximizing viewability and achieving campaign KPIs.
Requires strong knowledge of ad exchanges and DSPs.
Senior Ad Operations Manager - Viewability Expert Oversee all aspects of ad operations, including viewability optimization, quality control, and troubleshooting.
A leadership role requiring advanced knowledge of viewability standards and best practices.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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