Professional Certificate in Ad Engagement Metrics for E-commerce

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CourseDetails

  • Understanding E-commerce Ad Metrics
  • Key Performance Indicators (KPIs) for E-commerce Advertising
  • Return on Ad Spend (ROAS) Optimization Strategies
  • Attribution Modeling for E-commerce Campaigns
  • Advanced Analytics and Reporting in E-commerce Advertising
  • A/B Testing and Ad Creative Optimization
  • Google Ads for E-commerce
  • Facebook & Instagram Ads for E-commerce

CareerPath

Job Role Description Salary Range (GBP) E-commerce Marketing Analyst (Ad Engagement Metrics) Analyze campaign performance, optimize ad spend, and report on key engagement metrics for e-commerce platforms.

Requires strong analytical skills and proficiency in Google Analytics. £35,000 - £55,000 Digital Marketing Specialist (Ad Engagement Focus) Develop and execute digital marketing strategies with a focus on improving ad engagement.

Experience with A/B testing and conversion rate optimization (CRO) is essential. £30,000 - £45,000 PPC Specialist (E-commerce Focus) Manage paid search campaigns across various platforms, focusing on maximizing ROI and improving click-through rates for e-commerce businesses.

Excellent understanding of keyword research and bidding strategies is required. £30,000 - £48,000 Data Analyst (E-commerce Ad Engagement) Extract, analyze, and interpret data related to ad engagement metrics to identify trends and opportunities for improvement.

Proficiency in SQL and data visualization tools is crucial. £38,000 - £60,000

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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CourseFee

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FastTrack £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD ENGAGEMENT METRICS FOR E-COMMERCE
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London School of International Business (LSIB)
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05 May 2025
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