Certified Specialist Programme in Mobile Customer Acquisition Tactics
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- Mobile Customer Acquisition Strategies
- App Store Optimization (ASO) for increased visibility and downloads
- Performance Marketing Channels (e.g., Facebook, Google Ads, TikTok)
- User Acquisition Campaign Management & Measurement
- Mobile Attribution and ROI Tracking
- Lifecycle Marketing and Retention Tactics
- Influencer Marketing and Social Media Engagement
- Creative Optimization and A/B Testing for improved conversion rates
- Data Analysis and Reporting for informed decision-making
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Career Role Description Mobile Marketing Manager (Mobile Customer Acquisition, Specialist) Develop and execute mobile-first marketing strategies, focusing on user acquisition and retention.
Expertise in A/B testing and campaign optimization is crucial.
Mobile App Growth Hacker (Mobile Customer Acquisition, Growth Marketing) Highly analytical role focused on rapid experimentation and growth.
Utilizes data-driven insights to improve app downloads and user engagement.
Performance Marketing Specialist - Mobile (Mobile Customer Acquisition, PPC) Manages paid advertising campaigns across mobile platforms (e.g., Google Ads, Facebook Ads, Apple Search Ads).
Focus on optimizing ROI and driving mobile app installs.
Mobile App Developer (Marketing Focus) (Mobile Customer Acquisition, App Development) Develops and maintains mobile apps with a strong focus on user experience and engagement features to support user acquisition efforts.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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