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Executive Certificate in Programmatic Ad Buying
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- Programmatic Advertising Fundamentals: Introduction to programmatic, real-time bidding (RTB), and ad exchanges
- Display Advertising & Programmatic Strategies: Banner ads, native ads, and effective programmatic strategies for display campaigns
- Mobile Programmatic Advertising: Optimizing campaigns for mobile devices and understanding mobile-specific ad formats
- Video Programmatic Advertising: Leveraging programmatic for video ads, including pre-roll, mid-roll, and out-stream options
- Programmatic Ad Buying Platforms & Technologies: Deep dive into DSPs (Demand-Side Platforms) and ad tech stacks
- Data & Analytics in Programmatic: Utilizing data for audience targeting, campaign optimization, and performance measurement
- Programmatic Ad Campaign Measurement & Reporting: Key metrics, attribution modeling, and generating insightful reports
- Advanced Programmatic Techniques: Exploring strategies like contextual targeting, frequency capping, and creative optimization
- Programmatic Advertising Compliance & Best Practices: Ad safety, brand suitability, and adherence to industry regulations
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Career Role Description Programmatic Media Buyer Manages programmatic ad campaigns across various platforms, optimizing for key performance indicators (KPIs) like click-through rates and conversions.
Strong understanding of programmatic advertising technologies is crucial.
Programmatic Account Manager Develops and maintains relationships with clients, understanding their advertising needs and delivering successful programmatic campaigns.
Excellent communication and client management skills are key.
Programmatic Trading Specialist Focuses on the technical aspects of programmatic buying, employing data-driven strategies to improve ad targeting and campaign efficiency.
Expertise in ad tech platforms and data analysis is essential.
Digital Marketing Manager (Programmatic Focus) Oversees the entire digital marketing strategy, with a strong emphasis on programmatic advertising.
This role requires both strategic and operational expertise, including budget management and team leadership.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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