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Professional Certificate in Ad Performance Tools
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CourseDetails
- Ad Performance Measurement & Analysis
- Google Ads Fundamentals & Campaign Structure
- Advanced Bidding Strategies & Optimization (includes AdWords)
- Conversion Tracking & Attribution Modeling
- Data Studio Reporting & Visualization
- Search Engine Marketing (SEM) Best Practices
- A/B Testing & Ad Copy Optimization
- Social Media Advertising Performance
- Performance Marketing ROI and Reporting
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Career Role Description Digital Marketing Specialist (PPC) Manage and optimize paid search campaigns across Google Ads, Bing Ads, and other platforms.
Analyze performance data, focusing on key metrics like conversion rates and ROAS.
Requires expertise in keyword research, ad copywriting, and bidding strategies.
Strong UK market demand.
Google Ads Performance Analyst Analyze campaign performance, identify areas for improvement, and develop data-driven strategies for maximizing ROI.
Proficient in using Google Analytics and Google Ads reporting tools.
High salary potential in the UK.
Data Analyst (AdTech) Extract, clean, and analyze large datasets related to advertising performance.
Develop insightful reports and dashboards to inform strategic decision-making.
A growing demand for data professionals within the UK's ad tech sector.
Paid Social Media Manager Plan, execute, and analyze paid social media campaigns on platforms like Facebook, Instagram, and Twitter.
Develop targeted advertising strategies to reach specific audience segments.
Excellent career prospects in the UK.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
- NotRegulatedAuthorized
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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