Certified Specialist Programme in Google Ads Mastery
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2个月完成
每周2-3小时
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无等待期
课程详情
- Google Ads Fundamentals and Account Structure
- Keyword Research and Targeting Strategies for Google Ads
- Campaign Setup and Optimization: Search, Display, and Video
- Conversion Tracking and Attribution Modeling for Google Ads
- Google Ads Bidding Strategies and Automation
- Remarketing and Audience Targeting Techniques
- Google Ads Reporting and Analysis
- Google Ads Scripts and Advanced Automation
职业道路
Job Role Description Google Ads Skills PPC Specialist Manages and optimizes paid search campaigns across various platforms, focusing on ROI and conversion rates.
Keyword research, campaign structuring, bidding strategies, Google Ads certification.
Digital Marketing Manager Oversees all digital marketing efforts, including Google Ads management, reporting, and team leadership.
Google Ads mastery, analytics, budget allocation, team management, strategic planning.
Search Engine Marketing (SEM) Executive Executes and monitors SEM strategies, focusing on Google Ads performance and optimization.
Campaign creation, ad copywriting, A/B testing, performance analysis, Google Ads reporting.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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