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Graduate Certificate in Google Ads Essential Practices
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课程详情
- Google Ads Fundamentals and Account Structure
- Keyword Research and Targeting Strategies for Google Ads
- Google Ads Campaign Setup and Management
- Creating High-Converting Google Ads
- Measuring and Optimizing Google Ads Performance
- Advanced Bidding Strategies in Google Ads
- Google Ads Reporting and Analysis
- Search Ads 360 Integration (if applicable)
- Understanding Google Ads Quality Score
- Google Ads Display Network and Remarketing
职业道路
Career Role (Google Ads Specialist) Description Digital Marketing Executive (Google Ads focused) Develops and implements comprehensive Google Ads strategies, managing campaigns across various platforms.
Highly relevant in today's digital landscape.
PPC Specialist (Google Ads Certified) Manages pay-per-click advertising campaigns, optimizing for conversions and ROI.
Essential skills for any agency or in-house marketing team.
Search Engine Marketing (SEM) Manager (Google Ads Expertise) Leads SEM efforts, including keyword research, campaign setup and analysis.
A senior role requiring strategic thinking and leadership.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是:
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后,您将获得结业证书。
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