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Career Advancement Programme in SEO for Rankings
-- ViewingNowThe Career Advancement Programme in SEO for Rankings is a professional certificate course comprising 10 comprehensive units designed to meet the growing industry demand for search engine optimization expertise. As digital presence becomes critical for business success, skilled SEO professionals are highly sought after.
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
- Keyword Research & Analysis: Mastering keyword research tools and techniques for effective SEO strategy.
- On-Page Optimization: Implementing best practices for title tags, meta descriptions, header tags (H1-H6), and content optimization for higher rankings.
- Off-Page Optimization: Building high-quality backlinks through link building strategies and outreach, improving domain authority.
- Technical SEO: Website auditing, sitemaps, robots.txt, schema markup, and improving website crawlability and indexability for better SEO performance.
- Content Strategy & Creation: Developing a content calendar, creating high-quality, engaging content optimized for search engines and target audiences.
- SEO Analytics & Reporting: Using Google Analytics and Google Search Console to track keyword rankings, website traffic, and other key performance indicators (KPIs).
- Local SEO for Rankings: Optimizing Google My Business profile and other local directories to attract local customers.
- E-commerce SEO: Optimizing product pages, category pages, and website navigation for better e-commerce rankings.
职业道路
SEO Career Roles & Job Titles Description SEO Specialist / SEO Manager Develops and executes SEO strategies, conducts keyword research, on-page and off-page optimization.
High demand in UK digital marketing.
SEO Consultant / SEO Executive Provides SEO advice to clients, performs technical SEO audits, reports on campaign performance.
Growing opportunities for skilled professionals.
Senior SEO Manager / Head of SEO Leads SEO teams, sets strategic direction, manages budgets and resources.
Requires extensive experience and leadership skills.
Technical SEO Specialist Focuses on website architecture, site speed optimization, and schema markup for improved search engine crawlability.
Essential role in modern SEO.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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