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Masterclass Certificate in Ad Performance Tracking Tools
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2个月完成
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课程详情
- Introduction to Ad Performance Tracking: Key Metrics and KPIs
- Google Ads & Analytics Integration: Mastering Data Flow
- Facebook Ads Reporting & Optimization: Understanding Facebook's Ad Performance Tracking Tools
- Advanced Ad Performance Tracking Tools: Exploring Third-Party Solutions
- Data Studio & Reporting: Creating Engaging Visualizations
- Attribution Modeling for Accurate Campaign Measurement
- A/B Testing & Experimentation for Enhanced Performance
- Ad Performance Tracking ROI Calculation & Reporting
- Troubleshooting Common Ad Tracking Issues
职业道路
Career Role (Ad Performance Tracking) Description Digital Marketing Analyst (UK) Analyze campaign performance, track key metrics ( Google Analytics , etc.), and provide data-driven insights to optimize ad spend.
High demand.
PPC Specialist (UK) Manage pay-per-click campaigns across various platforms.
Requires expertise in bid management and keyword research .
Strong job market.
Data Analyst - Advertising (UK) Extract, clean, and analyze large datasets related to advertising performance.
Proficiency in SQL and data visualization is crucial.
Growing demand.
Marketing Automation Specialist (UK) Utilize marketing automation platforms to track and optimize ad campaigns.
Experience with CRM integration and lead nurturing is a plus.
Ad Operations Manager (UK) Oversee the technical aspects of digital advertising campaigns, ensuring seamless execution and performance tracking.
Excellent problem-solving skills are needed.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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