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Certificate Programme in Ad Performance Modelling
-- ViewingNowAd Performance Modelling is a certificate program designed for marketers and analysts seeking to master advanced analytics. Learn to leverage data-driven insights for better campaign optimization.
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2个月完成
每周2-3小时
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课程详情
- Introduction to Ad Performance Modelling and Measurement
- Key Performance Indicators (KPIs) and Attribution Modelling
- Regression Analysis for Ad Performance
- Time Series Analysis and Forecasting in Advertising
- Experiment Design and A/B Testing for Ad Optimization
- Data Visualization and Reporting for Ad Campaigns
- Advanced Ad Performance Modelling Techniques
- Case Studies in Ad Performance Modelling
职业道路
UK Ad Performance Modelling Job Market: A 3D Perspective Career Role Description Ad Performance Analyst Analyze campaign data, optimize for ROI, and present key findings to stakeholders.
Requires strong proficiency in AdWords and Google Analytics .
Digital Marketing Specialist (Performance Focus) Develop and implement performance marketing strategies across multiple channels, including paid search and social media.
Expert level data analysis is essential.
Senior PPC Manager Lead and mentor a team, manage large budgets, and consistently exceed performance marketing goals.
Requires extensive experience in bid management and attribution modelling .
Data Scientist (Marketing Analytics) Leverage advanced statistical methods to unlock insights from large datasets, informing ad performance strategies.
Strong programming skills in R or Python are highly valued.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是:
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后,您将获得结业证书。
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