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Certificate Programme in Programmatic Advertising Technology
-- ViewingNowProgrammatic Advertising Technology is revolutionizing digital marketing. This Certificate Programme provides hands-on training in real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs).
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์ด ๊ณผ์ ์ ๋ํด
100% ์จ๋ผ์ธ
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๊ณผ์ ์ธ๋ถ์ฌํญ
- Programmatic Advertising Fundamentals: Introduction to programmatic buying, real-time bidding (RTB), and ad exchanges
- Ad Tech Stack & Ecosystem: Understanding DSPs, SSPs, ad servers, data management platforms (DMPs), and demand-side platforms (DSPs)
- Targeting & Segmentation: Mastering audience targeting techniques, including contextual, behavioral, and demographic targeting
- Programmatic Campaign Management: Planning, execution, optimization, and reporting of programmatic advertising campaigns
- Measurement & Analytics: Key performance indicators (KPIs), attribution modeling, and data analysis for programmatic campaigns
- Creative & Ad Formats: Exploring various ad formats and their suitability for different programmatic channels
- Mobile Programmatic Advertising: Specializing in mobile advertising strategies and technologies
- Programmatic Advertising Privacy & Compliance: GDPR, CCPA, and other relevant regulations and their impact on programmatic advertising
๊ฒฝ๋ ฅ ๊ฒฝ๋ก
Programmatic Advertising Role Description Programmatic Media Buyer Manages programmatic ad campaigns, optimizing bids and targeting to maximize ROI.
A key role in programmatic advertising technology .
Programmatic Specialist Develops and implements programmatic strategies, leveraging data and technology for efficient ad delivery across multiple platforms.
Expertise in programmatic advertising is essential.
Demand-Side Platform (DSP) Specialist Focuses on managing and optimizing ad campaigns within DSP platforms, requiring in-depth knowledge of programmatic advertising technology and data analysis.
Data Analyst - Programmatic Advertising Analyzes campaign performance data, providing insights to improve strategy and targeting.
Strong analytical skills and understanding of programmatic advertising are crucial.
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