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Certificate Programme in Programmatic Advertising Technology
-- ViewingNowProgrammatic Advertising Technology is revolutionizing digital marketing. This Certificate Programme provides hands-on training in real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs).
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关于这门课程
100%在线
随时随地学习
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
- Programmatic Advertising Fundamentals: Introduction to programmatic buying, real-time bidding (RTB), and ad exchanges
- Ad Tech Stack & Ecosystem: Understanding DSPs, SSPs, ad servers, data management platforms (DMPs), and demand-side platforms (DSPs)
- Targeting & Segmentation: Mastering audience targeting techniques, including contextual, behavioral, and demographic targeting
- Programmatic Campaign Management: Planning, execution, optimization, and reporting of programmatic advertising campaigns
- Measurement & Analytics: Key performance indicators (KPIs), attribution modeling, and data analysis for programmatic campaigns
- Creative & Ad Formats: Exploring various ad formats and their suitability for different programmatic channels
- Mobile Programmatic Advertising: Specializing in mobile advertising strategies and technologies
- Programmatic Advertising Privacy & Compliance: GDPR, CCPA, and other relevant regulations and their impact on programmatic advertising
职业道路
Programmatic Advertising Role Description Programmatic Media Buyer Manages programmatic ad campaigns, optimizing bids and targeting to maximize ROI.
A key role in programmatic advertising technology .
Programmatic Specialist Develops and implements programmatic strategies, leveraging data and technology for efficient ad delivery across multiple platforms.
Expertise in programmatic advertising is essential.
Demand-Side Platform (DSP) Specialist Focuses on managing and optimizing ad campaigns within DSP platforms, requiring in-depth knowledge of programmatic advertising technology and data analysis.
Data Analyst - Programmatic Advertising Analyzes campaign performance data, providing insights to improve strategy and targeting.
Strong analytical skills and understanding of programmatic advertising are crucial.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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