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Executive Certificate in Media Planning for Small Businesses

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Media Planning Fundamentals for Small Businesses
  • Defining Target Audiences and Buyer Personas
  • Setting Media Objectives and KPIs (Key Performance Indicators)
  • Digital Media Strategy & Tactics (SEO, SEM, Social Media Marketing)
  • Traditional Media Planning (Print, Radio, Television)
  • Media Budget Allocation and Optimization
  • Measuring and Analyzing Campaign Performance
  • Developing a Content Marketing Strategy
  • Crisis Communication and Reputation Management

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Job Role Description Media Planner (Small Business Focus) Develops and executes media strategies for small businesses, optimizing campaigns across various channels (digital, print, etc.) for maximum ROI.

Requires strong analytical and communication skills.

Digital Marketing Specialist (Media Planning) Focuses on digital media planning and execution, including SEO/SEM, social media marketing, and programmatic advertising for small business clients.

Data-driven approach essential.

Media Buyer (Small Business Accounts) Negotiates and purchases advertising space across various media channels for small business clients, ensuring cost-effectiveness and reach.

Excellent negotiation skills are key.

Marketing Coordinator (Media Planning Support) Supports the media planning team, assisting with campaign execution, reporting, and analysis.

Provides crucial support for small business clients' campaigns.

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
EXECUTIVE CERTIFICATE IN MEDIA PLANNING FOR SMALL BUSINESSES
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
์ƒˆ ๋“ฑ๋ก
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