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Executive Certificate in Media Planning for Small Businesses
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- Media Planning Fundamentals for Small Businesses
- Defining Target Audiences and Buyer Personas
- Setting Media Objectives and KPIs (Key Performance Indicators)
- Digital Media Strategy & Tactics (SEO, SEM, Social Media Marketing)
- Traditional Media Planning (Print, Radio, Television)
- Media Budget Allocation and Optimization
- Measuring and Analyzing Campaign Performance
- Developing a Content Marketing Strategy
- Crisis Communication and Reputation Management
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Job Role Description Media Planner (Small Business Focus) Develops and executes media strategies for small businesses, optimizing campaigns across various channels (digital, print, etc.) for maximum ROI.
Requires strong analytical and communication skills.
Digital Marketing Specialist (Media Planning) Focuses on digital media planning and execution, including SEO/SEM, social media marketing, and programmatic advertising for small business clients.
Data-driven approach essential.
Media Buyer (Small Business Accounts) Negotiates and purchases advertising space across various media channels for small business clients, ensuring cost-effectiveness and reach.
Excellent negotiation skills are key.
Marketing Coordinator (Media Planning Support) Supports the media planning team, assisting with campaign execution, reporting, and analysis.
Provides crucial support for small business clients' campaigns.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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