Advanced Certificate in Google Ads Overview
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- Google Ads Fundamentals & Account Structure
- Keyword Research & Targeting: Mastering Google Ads Keywords
- Campaign Types & Structures: Search, Display, Video, & Performance Max
- Ad Copywriting & Design for High CTR
- Bidding Strategies & Budget Management
- Conversion Tracking & Attribution Modeling
- Google Ads Reporting & Analysis
- Search Engine Optimization (SEO) Synergy with Google Ads
- Audience Targeting & Remarketing
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Career Role Description Google Ads Specialist Manage and optimize Google Ads campaigns for clients, improving ROI and achieving marketing goals.
Requires strong analytical and strategic skills.
PPC (Pay-Per-Click) Marketing Manager Oversee all aspects of PPC campaigns, including keyword research, bidding strategies, and performance reporting.
Experience with Google Ads is essential.
Digital Marketing Executive (Google Ads Focus) Contribute to a broader digital marketing strategy, with a specific focus on managing and developing Google Ads campaigns for various clients or internal projects.
Search Engine Marketing (SEM) Consultant Provide expert advice and consultation on Google Ads and other search engine marketing strategies to clients, helping them achieve their digital marketing goals.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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