Advanced Certificate in Google Ads Overview
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2个月完成
每周2-3小时
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无等待期
课程详情
- Google Ads Fundamentals & Account Structure
- Keyword Research & Targeting: Mastering Google Ads Keywords
- Campaign Types & Structures: Search, Display, Video, & Performance Max
- Ad Copywriting & Design for High CTR
- Bidding Strategies & Budget Management
- Conversion Tracking & Attribution Modeling
- Google Ads Reporting & Analysis
- Search Engine Optimization (SEO) Synergy with Google Ads
- Audience Targeting & Remarketing
职业道路
Career Role Description Google Ads Specialist Manage and optimize Google Ads campaigns for clients, improving ROI and achieving marketing goals.
Requires strong analytical and strategic skills.
PPC (Pay-Per-Click) Marketing Manager Oversee all aspects of PPC campaigns, including keyword research, bidding strategies, and performance reporting.
Experience with Google Ads is essential.
Digital Marketing Executive (Google Ads Focus) Contribute to a broader digital marketing strategy, with a specific focus on managing and developing Google Ads campaigns for various clients or internal projects.
Search Engine Marketing (SEM) Consultant Provide expert advice and consultation on Google Ads and other search engine marketing strategies to clients, helping them achieve their digital marketing goals.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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