Certified Specialist Programme in Programmatic Advertising Campaigns
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- Programmatic Advertising Fundamentals and Ecosystem
- Real-Time Bidding (RTB) and Header Bidding Strategies
- Data Management Platforms (DMPs) and Audience Targeting
- Programmatic Campaign Planning and Optimization
- Measurement and Attribution in Programmatic Advertising
- Ad Tech Stack and Integration
- Advanced Programmatic Buying Techniques
- Fraud Detection and Prevention in Programmatic
- Programmatic Advertising for Mobile and Video
- Compliance and Privacy in Programmatic Advertising
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Career Role Description Programmatic Advertising Specialist Manages and optimizes programmatic advertising campaigns across various platforms, maximizing ROI and achieving marketing objectives.
Requires strong analytical skills and expertise in DSPs and SSPs.
Programmatic Media Buyer Focuses on the buying side of programmatic advertising, negotiating deals with publishers and optimizing campaign performance to meet KPIs.
Deep understanding of programmatic buying strategies is crucial.
Programmatic Account Manager Acts as a liaison between clients and internal teams, managing programmatic campaigns, providing reports, and ensuring client satisfaction.
Excellent communication and client management skills are essential.
Data Analyst - Programmatic Advertising Analyzes large datasets to identify trends and insights related to programmatic advertising campaigns, informing strategic decisions.
Proficiency in data analysis tools and SQL is needed.
EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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