Certified Specialist Programme in Programmatic Advertising Campaigns
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2个月完成
每周2-3小时
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无等待期
课程详情
- Programmatic Advertising Fundamentals and Ecosystem
- Real-Time Bidding (RTB) and Header Bidding Strategies
- Data Management Platforms (DMPs) and Audience Targeting
- Programmatic Campaign Planning and Optimization
- Measurement and Attribution in Programmatic Advertising
- Ad Tech Stack and Integration
- Advanced Programmatic Buying Techniques
- Fraud Detection and Prevention in Programmatic
- Programmatic Advertising for Mobile and Video
- Compliance and Privacy in Programmatic Advertising
职业道路
Career Role Description Programmatic Advertising Specialist Manages and optimizes programmatic advertising campaigns across various platforms, maximizing ROI and achieving marketing objectives.
Requires strong analytical skills and expertise in DSPs and SSPs.
Programmatic Media Buyer Focuses on the buying side of programmatic advertising, negotiating deals with publishers and optimizing campaign performance to meet KPIs.
Deep understanding of programmatic buying strategies is crucial.
Programmatic Account Manager Acts as a liaison between clients and internal teams, managing programmatic campaigns, providing reports, and ensuring client satisfaction.
Excellent communication and client management skills are essential.
Data Analyst - Programmatic Advertising Analyzes large datasets to identify trends and insights related to programmatic advertising campaigns, informing strategic decisions.
Proficiency in data analysis tools and SQL is needed.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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