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Certificate Programme in Google Ads Fundamentals Refresher Course
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Course Details
- Google Ads Fundamentals Refresher: Campaign Structures and Types
- Keyword Research and Targeting for Google Ads
- Google Ads Bidding Strategies and Optimization
- Measuring Google Ads Performance and ROI
- Creating Effective Google Ads: Ad Copy and Extensions
- Understanding Google Ads Reporting and Analytics
- Google Ads Best Practices and Compliance
- Search Engine Marketing (SEM) Fundamentals within Google Ads
Career Path
Career Role Description Google Ads Specialist Manage and optimize Google Ads campaigns, maximizing ROI for clients.
Requires strong analytical and strategic thinking skills.
High demand in UK digital marketing.
PPC (Pay-Per-Click) Manager Oversees all aspects of paid search campaigns, including keyword research, bid management, and performance reporting.
Excellent Google Ads knowledge is essential.
Growing job market.
Digital Marketing Executive (Google Ads focus) Develops and implements digital marketing strategies, with a significant focus on Google Ads.
Collaborates with other teams to achieve marketing goals.
Competitive salary in the UK.
Search Engine Marketing (SEM) Specialist Specializes in paid search advertising across various platforms, including Google Ads.
A data-driven role requiring expertise in campaign optimization.
Excellent career prospects.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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