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Certificate Programme in Google Ads Fundamentals Refresher Course
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2个月完成
每周2-3小时
随时开始
无等待期
课程详情
- Google Ads Fundamentals Refresher: Campaign Structures and Types
- Keyword Research and Targeting for Google Ads
- Google Ads Bidding Strategies and Optimization
- Measuring Google Ads Performance and ROI
- Creating Effective Google Ads: Ad Copy and Extensions
- Understanding Google Ads Reporting and Analytics
- Google Ads Best Practices and Compliance
- Search Engine Marketing (SEM) Fundamentals within Google Ads
职业道路
Career Role Description Google Ads Specialist Manage and optimize Google Ads campaigns, maximizing ROI for clients.
Requires strong analytical and strategic thinking skills.
High demand in UK digital marketing.
PPC (Pay-Per-Click) Manager Oversees all aspects of paid search campaigns, including keyword research, bid management, and performance reporting.
Excellent Google Ads knowledge is essential.
Growing job market.
Digital Marketing Executive (Google Ads focus) Develops and implements digital marketing strategies, with a significant focus on Google Ads.
Collaborates with other teams to achieve marketing goals.
Competitive salary in the UK.
Search Engine Marketing (SEM) Specialist Specializes in paid search advertising across various platforms, including Google Ads.
A data-driven role requiring expertise in campaign optimization.
Excellent career prospects.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是：
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后，您将获得结业证书。
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