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Certificate Programme in Google Ads Fundamentals Refresher Course

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AboutThisCourse

Learn advanced bidding strategies, campaign optimization techniques, and performance analysis using Google Ads Editor. Gain a competitive edge in the job market and unlock lucrative career prospects in search engine marketing. This refresher course offers practical, hands-on exercises and real-world case studies for immediate application. Become a Google Ads certified professional and elevate your career today!

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CourseDetails

  • Google Ads Fundamentals Refresher: Campaign Structures and Types
  • Keyword Research and Targeting for Google Ads
  • Google Ads Bidding Strategies and Optimization
  • Measuring Google Ads Performance and ROI
  • Creating Effective Google Ads: Ad Copy and Extensions
  • Understanding Google Ads Reporting and Analytics
  • Google Ads Best Practices and Compliance
  • Search Engine Marketing (SEM) Fundamentals within Google Ads

CareerPath

Career Role Description Google Ads Specialist Manage and optimize Google Ads campaigns, maximizing ROI for clients.

Requires strong analytical and strategic thinking skills.

High demand in UK digital marketing.

PPC (Pay-Per-Click) Manager Oversees all aspects of paid search campaigns, including keyword research, bid management, and performance reporting.

Excellent Google Ads knowledge is essential.

Growing job market.

Digital Marketing Executive (Google Ads focus) Develops and implements digital marketing strategies, with a significant focus on Google Ads.

Collaborates with other teams to achieve marketing goals.

Competitive salary in the UK.

Search Engine Marketing (SEM) Specialist Specializes in paid search advertising across various platforms, including Google Ads.

A data-driven role requiring expertise in campaign optimization.

Excellent career prospects.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE PROGRAMME IN GOOGLE ADS FUNDAMENTALS REFRESHER COURSE
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London School of International Business (LSIB)
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05 May 2025
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