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Certificate Programme in Ad Performance KPIs
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Course Details
- Understanding Ad Performance KPIs
- Key Metrics: Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA)
- Attribution Modeling and its impact on Ad Performance KPIs
- Advanced KPIs: Return on Ad Spend (ROAS), Customer Lifetime Value (CLTV)
- Data Analysis and Reporting for Ad Performance
- A/B Testing and Optimization Strategies for improved KPIs
- Utilizing Google Analytics for Ad Performance Measurement
- Social Media Advertising KPIs and Measurement
Career Path
Career Role Description Digital Marketing Manager (Ad Performance KPIs) Lead and optimize digital advertising campaigns, focusing on key performance indicators (KPIs) like ROAS and CPA, to drive business growth in the UK market.
Requires strong analytical skills.
PPC Specialist (Ad Performance KPIs & Google Ads) Manage and optimize Pay-Per-Click (PPC) campaigns across various platforms, meticulously tracking KPIs and delivering exceptional results.
UK market expertise preferred.
Data Analyst (Advertising KPIs & Analytics) Analyze large datasets to identify trends and insights related to advertising performance, providing actionable recommendations for improvement of KPIs.
UK-centric data analysis experience valued.
Marketing Analyst (Performance Marketing & KPIs) Analyze marketing campaign data, focusing on key performance indicators to identify areas for improvement and maximizing ROI.
Experience with UK market campaigns advantageous.
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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